Global Canadian Whisky Ambassador
HOW DAVE CREATES MEMORABLE EXPERIENCES
Once I’ve established a rapport with a bartender or key influencer, eight times out of 10, they ask if I have any whisky on me to try or how they can learn more about it. I’ll go back and conduct tasting and training on our brands. Since we have the best Canadian whisky on the market, there’s usually a great response and they soon become part of our Canadian whisky network.
“People love going to bars and restaurants and this is where they learn about new drink trends and brands they wouldn’t normally notice walking past a bottle in a spirits store.” –