We’re having success with these brands by elevating their profile on the global stage, making targeted investments, and planting seeds in bartender communities and among key influencers. Follow Dave Mitton, our global Canadian whisky brand ambassador, on Twitter or Instagram to see just how much love our Canadian craft whiskies receive.
Still, we believe the best is yet to come. That’s why we reorganized and expanded our export team in fiscal 2018. We also conducted a comprehensive review of our export route-to-market agreements and are making changes to our distributor network in fiscal 2019 to better align with our needs.
We’re having success with these brands by elevating their profile on the global stage.
On July 1, 2018, we announced new five-year distribution agreements in the US with 375 Park Avenue Spirits for J.P. Wiser’s Canadian whisky and Lamb’s rum, and with Hotaling for our Northern Border Collection of Canadian whiskies and Ungava gin. Although it has previously been sold at travel retail, this will be the first real push for Lamb’s in the US. We expect to announce new distribution agreements in Europe later in the year.
Far be it from us, as Canadians, to be boastful, but we’re more than happy to share our award-winning, super-premium products with the rest of the world.Learn more about our craft whiskies.