Our craft whisky brands, such as Pike Creek, Lot No. 40 and Gooderham & Worts (collectively known as the Northern Border Collection), have continued their stellar, double-digit growth. The more people experience these brands, the more they love them – kudos to our Canadian whisky brand ambassadors for making this possible, both domestically and abroad. (Read our top story “Share the Love”.)
In fiscal 2018, we were thrilled to introduce the first annual Northern Border Collection Rare Release – quite possibly the finest range of Canadian whiskies ever released. The range consists of Pike Creek 21 Years Old, Lot No. 40 12 Years Old Cask Strength, Gooderham & Worts Little Trinity 17 Years Old Three Grain, and J.P. Wiser’s 35 Years Old. The highly anticipated collection is designed to showcase Canadian whisky and underline our commitment to driving the reappraisal of Canada’s national spirit.
When The Ski Week came to Canada for the first time, Lot No. 40 became an official partner. The annual event brings together hundreds of young professionals who travel to different mountains around the world to enjoy one-of-a-kind on-snow experiences. Our contest to win a trip to The Ski Week in BC drove record sales of Lot No. 40 in BC Liquor Stores in January and February.