Through our partnership with Pernod Ricard, we’re able to leverage the global best practices, expertise and resources of the organization’s S&R programs to enhance the positive impact of our own activities. In fiscal 2019, we aligned ourselves with Pernod Ricard’s international Good Times from a Good Place platform and its four pillars:
Nurturing every terroir and its biodiversity, and responding to the challenges of climate change, to ensure quality ingredients now and for generations to come.
Increasing diversity and fairness for all our people and empowering people across our supply chain.
Minimizing waste at every step by producing and distributing our products and experiences in ways that optimize and help preserve natural resources.
Fighting alcohol misuse in society by taking action on harmful drinking and engaging with our stakeholders to bring about real change.
Each of these pillars is linked to two of the United Nations’ Sustainable Development Goals, thereby ensuring our business is aligned with the world’s to-do list to end poverty, reduce inequalities and tackle climate change.
In many cases, we’ll be building on existing programs, such as our annual Responsib’All Day and our Safe Rides sponsorship with the Toronto Transit Commission on New Year’s Eve. However, we also introduced new initiatives like the GenWell Project and Trash Tiki (see below).
Every year on Responsib’All Day, business is stopped and Corby employees get out of the office for a day of volunteering to make the world around them a better place.
In 2019, employees across eight cities rolled up their sleeves to transform 21 bars and restaurants into sustainability pop-up venues where customers could enjoy cocktails made from Corby’s own quality spirits mixed with ingredients diverted from waste channels and turned into delicious syrups, garnishes and infusions. The initiative was part of a partnership with Trash Tiki, a passionate bartending duo who create cocktails from materials destined for landfill and tour the world to raise awareness about food waste.
Our people visited key local accounts and learned alongside bartenders how to make the different cocktail ingredients, heard from local community speakers on issues related to sustainability, and then got down to work preparing for the evening pop-up event.
Since the inception of #CorbySafeRides in 2013, we’ve provided approximately 1.2 million free TTC rides on New Year’s Eve.
This was the sixth year that we helped Torontonians get home safely on New Year’s Eve by paying for their rides on Toronto Transit Commission (TTC) buses, streetcars and subways. Our message with #CorbySafeRides is simple: please don’t drink and drive. Our campaign is part of our ongoing commitment to raising awareness about responsible consumption. More than 123,300 customers took advantage of the program between 7:00 p.m. and 7:00 a.m.