Creating Memorable Experiences

2016 Annual Report
 

Every day, Corby people do their best to create win–win memorable experiences – with consumers, customers, business partners, local communities and one another. It’s our mantra, our raison d’être and the force behind our continued success.

Favourite Canadian and iconic international brands

A row of Corby owned bottles – J.P. Wiser's, Polar Ice, Lot No. 40, Absolut, The Glenlivet, Jameson, Jacob's Creek, and Campo Viejo
Bottle of J.P. Wiser's Bottle of Polar Ice Bottle of Lot No. 40 Bottle of Absolut Bottle of The Glenlivet Bottle of Jameson Bottle of Jacob's Creek Bottle of Campo Viejo

Top
Brands

Meet our people
David Mitton Dave Mitton Global Canadian Whisky Ambassador
Don Livermore Don Livermore Master Blender
Courtney Henderson Courtney Henderson Wine Specialist
Kelly Burns-Coady Kelley Burns-Coady National Account Manager – Prestige
David Smith David Smith Director, Supply Chain and Logistics
Kayla Campbell Kayla Campbell Manager, Learning and Development
Leadership Icon Leadership
Performance Icon Performance
Downloads Icon Downloads
   

Dave Mitton

Global Canadian Whisky Ambassador

Dave Mitton

Global Canadian Whisky Ambassador

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HOW DAVE CREATES MEMORABLE EXPERIENCES

Once I’ve established a rapport with a bartender or key influencer, eight times out of 10, they ask if I have any whisky on me to try or how they can learn more about it. I’ll go back and conduct tasting and training on our brands. Since we have the best Canadian whisky on the market, there’s usually a great response and they soon become part of our Canadian whisky network.

“People love going to bars and restaurants and this is where they learn about new drink trends and brands they wouldn’t normally notice walking past a bottle in a spirits store.” – Dave Mitton

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Representing:

FAVOURITE DRINK

Lot No. 40 Old Fashioned

Lot No. 40 Old Fashioned

A banner year for our Canadian Whiskies

FOLLOW DAVE

   

Don Livermore

Master Blender

Don Livermore

Master Blender

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HOW DON CREATES MEMORABLE EXPERIENCES

A great experience is about the senses. When somebody visits the Hiram Walker distillery, I try to make it as interactive as possible, whether it’s by nosing whiskies or hammering in a cask bung. That personal touch makes them feel like they’re part of the process.

“You can recognize the exact moment when someone starts to believe in the quality, craftsmanship and innovativeness of Canadian whisky.” – Don Livermore

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Representing:

FAVOURITE DRINK

J.P. Wiser’s Legacy on the rocks

J.P. Wiser's Legacy on the Rocks

Story behind our collaboration with the LCBO on J.P. Wiser’s Last Barrels

FOLLOW DON on Twitter and Instagram

@cdnwhiskydoc

   

Courtney Henderson

Wine Specialist

Courtney Henderson

Wine Specialist

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HOW COURTNEY CREATES MEMORABLE EXPERIENCES

I host wine seminars and workshops for colleagues, liquor boards and consumers. I try to take the unknown out of wine by bringing it to life and translating it into the way it’s supposed to be consumed – which, for me, is sitting down at the end of the day, breaking bread and making new friends over a great bottle of wine.

“Creating unique experiences is a big part of how I build relationships with key influencers.” – Courtney Henderson

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FAVOURITE DRINK

Havana Club mojitos in the summer

Havana Club Mojitos

The latest on our great wines

FOLLOW COURTNEY

@court_wine

   

Kelley Burns-Coady

National Account Manager – Prestige

Kelley Burns-Coady

National Account Manager – Prestige

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HOW KELLEY CREATES MEMORABLE EXPERIENCES

I work with many of the country’s top-ranked bars, restaurants and hotels, and I love surprising them. One day, it might be showing up with cool glassware that showcases our premium brands. Another time, it could be providing an immersive, educational brand experience.

“I’m always looking for creative ways to reinforce the credentials of our great products.” – Kelley Burns-Coady

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FAVOURITE DRINK

Perrier-Jouët

Perrier-Jouët

How Corby fosters creativity

   

David Smith

Director, Supply Chain and Logistics

David Smith

Director, Supply Chain and Logistics

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How David Creates memorable EXPERIENCES

I help ensure that products are delivered to domestic and export customers on time and in sufficient quantity from more than 23 production brand owner sites worldwide. The key to success is listening, reflecting and servicing customer expectations with a PDAC (plan, do, act, check) and continuous-improvement mindset.

“Deliver on your commitments and recognize that one size does not fit all.” – David Smith

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FAVOURITE DRINK

J.P. Wiser’s Manhattan, preferably at a rooftop bar

J.P. Wiser's Manhattan

Corby's Global Reach

   

Kayla Campbell

Manager, Learning and Development

Kayla Campbell

Manager,
Learning and Development

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HOW KAYLA CREATES MEMORABLE EXPERIENCES

I help grow the leadership and functional skill set of our company by fostering a love of learning and a desire to progress. Our training makes people think differently while also being fun and engaging so they want to keep learning about how to be a better leader.

“I try to be the type of person who anybody can talk to and trust.” – Kayla Campbell

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FAVOURITE DRINK

J.P. Wiser’s Old Fashioned

J.P. Wiser's Old Fashioned

Empathy helps build relationships