Performance
Top Brands
Our strategy is to focus our investments on our key brands and thereby leverage their long-term growth potential.
2017 Annual Report
2017 Annual Report
Our strategy is to focus our investments on our key brands and thereby leverage their long-term growth potential.
Increases in both volume and value despite aggressive competitive retail activity in the economy segment
1% decrease in the highly competitive standard vodka category, which saw a 2% decline
Increase in shipments was bolstered by key industry awards
Significantly affected by unfavourable consumer trends and declining economic conditions in our regional strongholds
Continued strong momentum for Absolut, following a 4% increase in fiscal 2016
Third consecutive year of double-digit growth
Good uptake of Founder’s Reserve, with shipments surpassing 20,000 cases nationally
Growth led by Jacob’s Creek wines, which increased by more than 15%
Shipment volumes negatively affected by market trend toward cream-based liqueurs.