2018 Annual Report

Ungava spirits

ADD SOME
COLOUR

The colourful Ungava Spirits brands have taken off nationally since we acquired them less than two years ago.

Ungava Premium Dry Gin

Our acquisition of the spirits assets of Domaines Pinnacle Inc. in September 2016 was designed to help rejuvenate our Corby-owned portfolio and add a number of premium products. While we knew it was a smart move then, we see it as inspired now.

By fiscal year end, Ungava gin was the number one super-premium gin in Canada by volume, with significant double-digit growth. We’ve discovered synergies with our other brands that will set it up for further success both in Canada and abroad. Naturally Unexpected, the brand’s new communication platform, captures the uniqueness of the product and, quite frankly, our enthusiasm for it. Playing up Ungava gin’s signature yellow colour and unmatched flavour, derived from native Canadian botanicals, the campaign reminds us that it’s the unexpected that gives life its true colour.

While we knew our acquisition was a smart move then, we see it as inspired now.

Crafted from native Canadian botanicals, Ungava gin offers proof that nature is full of surprises.

Cabot Trail Maple Cream

The Cabot Trail maple-based liqueurs (Coureur des Bois in Québec), and in particular the cream version, have been another revelation. Shipment volumes have outpaced those of Ungava gin in Canada. In Ontario, Cabot Trail started as a seasonal offering at LCBO stores, but earned a year-round listing once its mass appeal became clear.

Adding a little zest, a little colour, a little something extra, has always worked well for our brands.

To top it off, we are now selling wine in the Québec grocery channel’s five-million-case wine market. By law, wines sold in Québec grocery stores must be bottled in the province. Recognizing an opportunity with our acquisition of Domaines Pinnacle’s plant in Cowansville, Québec, we started bottling two new wines at the facility – Divine Sunshine and Coureurs des Vignes – which are being sold in grocery stores across the province.

Adding a little zest, a little colour and a little something extra has always worked well for our brands. It so happens that it works well for our company, too.

Learn more about our Ungava Spirits brands.

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