We’re doing our best to serve the growing number of young and more casual wine drinkers while also offering aficionados premium wines from our own winery and from around the world.
A gold-medal winner at the 2018 Ontario Wine Awards, the 2017 Amarosé is a classic example of pushing boundaries by pursuing a previously untested winemaking method for a dry rosé to great effect.
Shipments of Stoneleigh wine reached 125,000 cases, up 14% compared to fiscal 2017, and growing ahead of the New Zealand wine category. Stoneleigh Sauvignon Blanc was once again the number one New Zealand wine in the Ontario grocery channel.
Faced with aggressive competitive retail programming and lower-priced entrants, we invested heavily in advertising and promotion with retail tastings across the country, paid social posts owning the distinctive grapefruit and passion fruit flavours, and a “win a trip to New Zealand” retail contest.
Shipments of Campo Viejo wines from Spain rose 16% in fiscal 2018, following their 14% growth in fiscal 2017. With the Spanish category still relatively small in Canada, our goal was to get people to experience Spain by way of Campo Viejo. For the first time ever, we took Campo Viejo to the streets of Toronto with a mass out-of-home campaign featuring multiple streetcar wraps and more than 650 transit shelter ads. The campaign delivered on our goal of premiumizing Campo Viejo, with Reserva growing ahead of Tempranillo in retail value in Ontario.
We renewed our agreement to represent The Wine Group (TWG) wines in Canada for another five years. Located in California, TWG is the world’s second-largest wine producer by volume. Cupcake and Big House wines are among their most well-known brands.
Two new brands were added to our portfolio in fiscal 2018: the Ava Grace range, which is targeted at women, and Steel and Stave, a Cabernet Sauvignon aged in oak barrels that have been toasted, charred and drenched in Kentucky bourbon.
We also partnered with TWG to create Divine Sunshine, a rosé blend made from California grapes. The wine is being bottled at the Ungava Spirits plant in Québec and sold in Québec grocery stores. (Read our top story “Add Some Colour” to learn more.)
* Jacob’s Creek, Stoneleigh and Campo Viejo wines are Pernod Ricard brands, which Corby represents in Canada.
** Does not include Divine Sunshine.