Each of these pillars is linked to two of the United Nations’ Sustainable Development Goals, thereby ensuring our business is aligned with the world’s to-do list to end poverty, reduce inequalities and tackle climate change.
Sustainability and responsibility (S&R) initiatives are an important part of how we connect with our communities, partner with our customers and support our employees.
Combatting alcohol misuse and promoting societal health and well-being through responsible drinking programs and our commitment to responsible marketing and consumer information
Minimizing waste at every step by producing and distributing our products and experiences in ways that optimize and help preserve natural resources
Nurturing every terroir and its biodiversity, and responding to the challenges of climate change, to ensure quality ingredients now and for generations to come
Our top priority in fiscal 2021 was COVID-19 pandemic relief; most notably, doing what we could to support hospitality and foodservice workers affected by pandemic restrictions. In December 2020, we donated $100,000 to the Bartenders Benevolent Fund to help service industry professionals in need during what is traditionally the highlight of the hospitality calendar. This was on top of an earlier $100,000 donation made to the Fund in partnership with another industry player.
We were also very proud of our Brand Engagement and Advocacy Team (Corby BEAT), who worked with prominent bartenders from across Canada to create a coffee-table book of more than 100 cocktail recipes and stories from Canadian bars and restaurants. All proceeds from the sales of A Toast from Coast to Coast went to the Bartenders Benevolent Fund and the Canadian Professional Bartenders Association.
We donated $100,000 to the Bartenders Benevolent Fund to help service industry professionals in need during what is traditionally the highlight of the hospitality calendar.