Ungava Spirits Brands
Retail volume of Ungava Spirits Brands increased by 1% compared to 2020 and retail value rose by 3%, driven by the strong performance of Cabot Trail maple-based liqueur (in Québec, Coureur des Bois), which benefited from increased at-home consumption of coffee and cream liqueurs during the pandemic and successful recruitment through direct-to-home sampling campaigns and a first-ever out-of-home media campaign in Ontario.
The flagship brand, Ungava gin, celebrated its 10th anniversary with a new bottle showcasing its Québec roots. However, the brand declined 14% in retail volume and 12% in retail value compared to 2020, largely due to on-premise closures and the proliferation of new gins from Québec distilleries. To regain momentum, Ungava Ginger and Ungava Gin & Tonic RTD launched in Québec in early fiscal 2022.
150K 9L cases shipped
(all Ungava Spirits Brands including export)
+5% compared to 2020