Consumers flocked to online ordering options during the pandemic. Now that they’ve come to appreciate its convenience, the demand for e-commerce in the beverage alcohol industry is climbing. We’ll look to capitalize on the many advantages e-commerce offers, including the ability to educate consumers about how our products can be consumed and to give them personal, social and interactive experiences.
We’re also leveraging data to better understand consumer needs and behaviours, guide our decision-making and investments, and strengthen our customer and consumer relationships.
